Frontline

Reward the work your frontline already does.

A phone based rewards program that helps you keep riders and crews, support them through the heat, and give real rewards for real effort.

Effort, then reward

Illustrative

  • 20 rides this weekGrocery voucher
  • Rest and hydration loggedMobile top up
  • Step and recovery goalRecovery reward

No wearable required

The offering

No wearable required.

The Frontline program reads effort from the phone the worker already carries. Challenges can be about the work itself, about wellbeing, or both. The health angle can sit on the challenge, on the reward, or on both at once.

Effort on the challenge, practical reward

Complete 20 rides this week.

Receive a grocery voucher or a mobile top up.

Wellbeing on the challenge, practical reward

Log rest and hydration during the heat window.

Receive a grocery reward.

Wellbeing on both sides

Hit a step and recovery goal.

Receive a recovery themed reward.

Rewards are immediate, practical, and cash adjacent: grocery vouchers, mobile top ups, fuel, and sponsor funded rewards. Frequency and immediacy matter more than prestige.

The employer or the platform operator pays, for example a delivery or logistics company.

No wearable required. The Frontline program runs on phone signals, with an option to add a low cost band later.

The benefits

Workforce stability, and a duty of care you can show.

Proven now

  • Reward reliability

    Rewards tied to completed rides or shifts recognize the workers who show up.

  • Support the heat window

    Earnd can run hydration and rest challenges through the restricted midday window and support your duty of care.

  • A benefit that signals care

    In a tight labor market, a visible frontline benefit helps recruitment and brand.

Measured with you in a pilot

  • Keep your people

    Every replacement carries real recruiting and training cost. Earnd gives a low cost reason to stay.

  • Attendance and reliability across the season

  • Safety effects through the summer months

Retention, attendance, and safety effects are measured with you in a pilot. The turnover and heat figures on this page are market context, not Earnd results.

Reporting

Built around what an operations owner cares about.

Frontline program, workforce stability

Illustrative sample. Not real data.

500
participants
9,000
rides or shifts completed
2,000
rewards redeemed
400
active this week

Retention cohort trend

ParticipantsComparison group

Heat window check ins, June to September

Reward mix

  • Grocery40%
  • Mobile top up30%
  • Fuel20%
  • Sponsor rewards10%
Reporting is cohort level and anonymized. It is built around the numbers an operations owner cares about, not clinical data.
Sample calendar

Tuned to the Saudi year.

MonthOperational challengeWellbeing challengeReward moment
Standard monthComplete X rides or shiftsSteps or rest streakPayday adjacent reward
Summer monthsReliability during the seasonHydration and rest during the heat windowCooling and recovery rewards
RamadanAdjusted targets for shorter hoursHydration and rest around iftarGrocery and essentials rewards

Targets adapt to the season. Summer leans on rest and hydration. Ramadan adjusts hours and timing.

Employers see anonymized, cohort level data only. Individual health data stays with the individual. Nothing clinical is shared with the company.

See how a season would run for your crews.

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